Sunday, March 25, 2007

"Marketing Quotes"



Marketing quotes of the day Bizcommunity.com
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"Marketing takes a day to learn. Unfortunately it takes a lifetime to master."Philip Kotler


"Life is a shipwreck but we must not forget to sing in the lifeboats."Voltaire


"Nature provides a free lunch, but only if we control our appetites."William Ruckelshaus


"A brand is a set of differentiating promises that link a product to its customers."Stuart Agres


"The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it."Dee Hock


"The news is staged, anticipated, reported, analysed until all interest is wrung from it and abandoned for some new novelty."Thomas Griffith


"The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office."Robert Frost


"When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity."Dale Carnegie


"In general, my children refused to eat anything that hadn't danced on TV."Erma Bombeck


"Imagination will often carry us to worlds that never were. But without it we go nowhere."

Carl Sagan


"Books are the quietest and most constant of friends; they are the most accessible and wisest of counsellors, and the most patient of teachers."Charles W. Eliot


"Advertising isn't a science. It's persuasion. And persuasion is an art."Bill Bernbach


"The visual image is a kind of tripwire for the emotions."Diane Ackerman


"Life is what happens to you while you're busy making other plans."John Lennon


"A house of brands is like a family, each needs a role and a relationship to others."Jeffrey Sinclair


"So long as there's a jingle in your head, television isn't free."Jason Love


"Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures."Jeffery Veen


"Design is in everything we make, but it’s also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy."Erik Adigard


"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools."Douglas Adams


"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose."

Charles Eames


"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."

Red Adair


"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."

Scott Talgo


"It's not what you look at that matters, it's what you see."

Henry David Thoreau


"Life beats down and crushes the soul and art reminds you that you have one."Stella Adler
"Today, watching television often means fighting, violence and foul language - and that's just deciding who gets to hold the remote control."Donna Gephart


"Your brand is created out of customer contact and the experience your customers have of you."Stelios Haji-Ioannou


"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."

D. H. Lawrence


"Delay always breeds danger; and to protract a great design is often to ruin it."

Miguel de Cervantes


"Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness."

John Arbuthnot Fisher


"The greatest glory in living lies not in never falling, but in rising every time we fall."

Nelson Mandela

Saturday, March 17, 2007

BIG VALUE - Tax Perks

Five tips to maximize your deductions and credits
By Andrea Coombes, MarketWatch

SAN FRANCISCO (MarketWatch) -- These days, many of us leave the myriad, line-by-line tax decisions to our professional preparer or the mystery men behind our tax software. But given the increasing complexity and ever-changing nature of the U.S. tax code, it makes sense to keep abreast of some of the most valuable perks yourself. After all, it doesn't hurt to make sure your software program is steering you in the right direction or to check in with your preparer to see whether you qualify for a tax break.

EARLY BIRD TAX GUIDETotal tax help

Our Tax Guide offers tips and stories to lead you through the filing season for your 2006 return, and get you ready for 2007.• 5 tips to make most of deductionsNavigating the unfathomable AMTDon't miss these tax-law changesYour Form 1099 may come lateDid you move? Take a tax breakGet Taxing Times newsletter free

"I'm blown away by all the changes," said Michelle Maton, an enrolled agent, certified financial planner and partner with Aequus Wealth Management Resources in Chicago. For taxpayers to read up on tax law to see whether it might apply to them "is a good idea," she said. "If there is something there, then either research more on your own or ask a professional. My clients are seeing something and sending e-mails, 'Does this apply to me?'"

MarketWatch talked to tax experts for ideas on some of the biggest-value deductions and credits taxpayers should consider:

1. Go the standard route or itemize?
Your first and perhaps biggest decision is whether to itemize or take the standard deduction, which for 2006 amounts to $10,300 for married-filing-jointly returns, $5,150 for single filers and those married-filing-separately and $7,550 for head-of-household filers. (Taxpayers 65 and older and/or blind receive additional amounts.)
In 2002, the then-named General Accounting Office, Congress's investigative arm, found that taxpayers who could have itemized but didn't sacrificed $945 million, or about $438 per taxpayer on average.

That's the most recent data available, but it's a fair bet that the receipt-challenged among us continue to opt for that oh-so-easy standard deduction, even when it costs us.
"Some people fail to itemize because they don't want to take the trouble to add up all their deductible expenses and they don't hold onto receipts for some deductible items," said Bob Scharin, a New York-based senior tax analyst with RIA, of Thomson Tax & Accounting.
But for one large group of taxpayers -- homeowners -- there's a relatively easy way to figure out what's the best value for you, Scharin said. Specifically, consider three major deductible items.

By adding up your deductible mortgage interest (on your principal residence plus one other residence, Scharin said), real-estate taxes, and any state and local income taxes, you can quickly see whether that dollar amount tops the standard deduction.

Then, "if you have receipts for any other deductible expense, that's great. But even if you're the type who can't find anything, you should be able to find those three amounts, because you'll have gotten those records recently," he said.

"If those exceed your standard deduction, then go ahead and itemize them and any additional receipts you have for charitable contributions, for instance, would provide an additional deduction," he said. All told, homeowners likely enjoy the highest dollar value of tax perks related to itemizing. "Deductions associated with homeownership probably tend to be the largest, [with] mortgage interest and real estate taxes being the primary" itemized deductions, said Mark Luscombe, a principal analyst with CCH Inc., a Riverwoods, Ill., tax publisher.

2. Giving to charity
But there's another valuable deduction for many itemizers: charitable donations. "That tends to affect a wide range of people," Luscombe said. Taxpayers' deductions for charitable giving totaled $145.7 billion in 2003, according to the IRS.
"For most types of charities, you can deduct up to 50% of adjusted gross income. That's a pretty high cap. For most people, they've been able to deduct all their charitable contributions as long as they were itemizing and weren't phased out of itemizing," he said, noting that the value of itemized deductions phases out for higher-income taxpayers, but that rule itself is phasing out. See related story on tax-law changes.

This year, new rules for charitable donations will likely stump plenty of people. "The IRS has become concerned that people are taking more charitable deductions in many cases than the charities are getting the benefit of," Luscombe said.

Congress passed new donation-deduction restrictions last year. The result: If you contributed any clothing or household items after Aug. 17, 2006, the items must be in "good" or better condition for you to deduct their value.

That means if the IRS questions your claim, you'll need to be able to prove the condition and the value of your donation. How to do that? That's a good question that no one seems able to answer at this point.

Consider photographing your items before donating them, and keep any and all receipts. For donations made late last year, be careful about claiming a big amount, or you may catch the IRS's audit eye.

"It's such a big [deduction] that I'm sending e-mails to all my clients about it," Maton said. "I have a lot of clients who take lots of stuff to lots of charities."
Until and unless the IRS issues more guidance, verifying the quality of your donated goods "is up to you," Maton said. "People who are taking very large deductions for this kind of thing might want to be careful."

And make note of a tax law going into effect for next year's filing: When you make cash contributions this year, in 2007, be sure to get a receipt. "They want you to prove that you actually made a transfer of money," said Bennett Berg, a Chicago-based certified public accountant and director of CBIZ Accounting, Tax & Advisory Services LLC, based in Cleveland.
"A lot of people were saying, 'I've given at my church, $20 a week,' yet had no proof. You can't do that any more," he said. Cash donations "must be supported by bank records, payroll check stubs, credit-card statements or other written communication from the charity, showing the name of the charity and the date and amount of the contribution," he said.

3. On Education:
You don't have to itemize to gain some valuable tax perks, and plenty of those perks are aimed at education. If you're in school or a parent with kids in school, you'll want to see whether you qualify.

There's the $4,000 above-the-line (that is, you don't have to itemize to get it) deduction for college tuition and fees, the Hope credit for up to $1,650 for each of the first two years of qualified higher education expenses, and the Lifetime Learning credit, a maximum of $2,000 for qualified tuition expenses. (Both credits offer higher dollar amounts to students in certain hurricane-hit areas.)

About one-fourth of eligible taxpayers neglected to take the Hope or Lifetime Learning credit available to them, according to a review of about 1.4 million tax returns by the U.S. Government Accountability Office in a report dated July 2005. The money lost as a result was relatively small, about $169 on average. But 10% of those filers paid $500 more than necessary in taxes, according to the GAO.

And, unlike many other credits, the two education credits are available to filers who pay the alternative minimum tax. Both education credits start phasing out at a modified adjusted gross income of $45,000 ($90,000 for married-filing-jointly) and both credits drop to zero for those with a MAGI above $55,000 ($110,000 for married-filing-jointly), in 2006.

Meanwhile, the $4,000 deduction is one of those tax breaks that's not on the Form 1040 for 2006, since the perk expired until Congress re-enacted it late in December, after the IRS printed its forms. See full story.

The tuition deduction, now available in 2006 and 2007, starts phasing out for single filers with an adjusted gross income of $65,000 or more and for joint filers with an adjusted gross income of $130,000 or more.

4. A credit to you:
Whether you itemize or not, don't miss the tax credits available to you. While some of the credit caps seem small compared with deductions, "a given dollar of credit is more valuable because a dollar of credit offsets a dollar of tax while a dollar of deduction only offsets a dollar of taxable income," Luscombe said.

And, for one more year, some credits are available to taxpayers who fall into the alternative minimum tax, including the dependent-care credit, the credit for the elderly and disabled, and the Hope and Lifetime Learning credits.

Unfortunately, for taxpayers who bought a hybrid vehicle in part to enjoy that tax credit -- more than $3,000 in some cases -- if you fall into the AMT you're out of luck.
But AMT taxpayers, like regular taxpayers, may be able to glean some benefit from the child tax credit.

The $1,000 child tax credit is "probably the biggest credit [in terms of] affecting the most people," Luscombe said. Still, he said its income phase-outs disqualify higher earners: The child tax credit phases out starting with a modified adjusted gross income of $110,000 for joint filers, $55,000 for married taxpayers filing separately, and $75,000 for single filers.

Also, don't forget see whether you qualify for the credit for child and dependent-care expenses. "People should keep in mind the dependent-care credit if they have children who are going to day-care or summer day camp," Scharin said (sleep-away camps don't qualify).

The credit amount varies with income, but the lowest is 20% of up to $3,000 of expenses if you have one qualifying child or 20% of up to $6,000 of expenses for two or more.

There's also a saver's credit, capped at $1,000, aimed at encouraging retirement saving. "To get the maximum you have to put away $2,000. It's basically a 50% credit," Luscombe said. The credit starts to phase out for those with an AGI of $50,000 for joint filers, $37,500 for head-of-household filers and $25,000 for single and married-filing-separately filers.

Finally, consider the foreign tax credit. "This could arise when someone invests in an international mutual fund, and the fund may be paying taxes to other countries," Scharin said. "It's not just for the person who has these esoteric investments and is going abroad."
Look on the Form 1099 you receive from your mutual-fund company or broker for a box related to foreign taxes paid. Some taxpayers need to fill out Form 1116 to claim the credit, but "if those taxes are not more than $300, or $600 if married filing jointly, then you don't need to fill out the Form 1116. You can just report the amount on the 1040," he said.
"If it's even $50, it's a dollar-for-dollar reduction on your tax bill."

5. Hard to qualify, but valuable.
Then, there are those valuable deductions for which few taxpayers qualify, such as the medical-expense deduction, available only to those itemizers whose medical expenses top 7.5% of their adjusted gross income. Compare 7.5% of your AGI to the total you spent on medical expenses over the year. If your medical outlays are larger, you're eligible to deduct the difference.

"In recent years, the IRS has been getting a little more generous as to what can qualify as medical expenses," Luscombe said. Some "long-term-care expenses and insurance premiums can now qualify, and smoke cessation programs and weight loss programs that meet certain criteria. Some of those things in the past were excluded," Luscombe said.

"A lot of people in their employer-health plans [can include] what they paid in medical-insurance premiums," he said. See this IRS page for more information.

Then, there are casualty losses, another itemized deduction that can be sizable for some taxpayers, Luscombe said. But it's a tough perk to claim: "The casualty losses have to exceed 10% of adjusted gross income." One note: theft losses also qualify.

Andrea Coombes is a reporter for MarketWatch in San Francisco.

Saturday, March 10, 2007

Capital Access for Women

Although there has been tremendous progress during the past decade, women business owners’ use of capital – both credit and equity -- still lags behind men’s, according to a new study from the Center for Women’s Business Research underwritten by Wells Fargo. The study analyzes the key trends in business financing, capital availability, and equity capital for women business owners over the past decade.The Center for Women's Business Research has been tracking women business owners’ access to, and use of capital for more than ten years.

Access to Capital: Where We’ve Been, Where We’re Going, is the first report to review this body of research from the Center and integrate it with data from outside sources and interviews with leading advocacy, business, policy and academic experts to document the changes. “Women business owners’ access to commercial credit increased by more than two-thirds between 1996 and 2003, from 20% of women business owners using commercial credit in 1996 to 34% in 2003. This increase is even more pronounced for the larger businesses owned by women. In 2003, 56% of these businesses were using commercial credit,” said Marjorie Alfus, President of Alfus Family, LP. and chair, Center for Women’s Business Research. “This progress is due in great part to the recognition on the part of financial institutions of the market opportunity presented by the growth of women-owned businesses. But it also reflects the increased financial sophistication of women entrepreneurs.”

Private banks have increasingly recognized the viability of the women business owner market. A number of national, regional and community banks have created substantial lending initiatives resulting in a greater range of financial choices available to women entrepreneurs. “Wells Fargo recognized early on that women-owned businesses were an under-served market and established programs to provide financial products and services to facilitate their growth,” said Joy Ott, regional president Wells Fargo Bank Montana and Wells Fargo’s women’s business services national spokesperson. “We hope Wells Fargo’s latest $20 billion lending goal for women business owners sends a clear and strong message that we intend to be their partner of choice, and are 100% committed to helping them succeed personally and financially.”

The larger, faster growing women-owned firms are more likely than other firms owned by women to use credit. For example, the women-owned firms with revenues of $1 million or more are more likely to access commercial loans or lines of credit than are other women-owned firms (56% vs. 31%). However, even these larger businesses owned by women lag behind their men counterparts in using commercial credit (56% of women vs. 71% of men). Furthermore, women owners of fast-growth firms are more likely than their men counterparts to rely on business earnings as their primary funding source (72% vs. 56%).The momentum has slowed and while in 2004, the number of loans to women-owned businesses had increased to 17,680, the share of total loans remained virtually unchanged since 2000 at 22%.

The public sector also contributed to the greater availability of credit and capital for women business owners. Between 1990 and 2000, the percentage of U.S. Small Business Administration (backed) loans going to women increased from 13% to 21% and the number of loans almost quadrupled (from 2,530 to 9,216).

Venture capital is another key area of business financing where women are making strides but still lag behind their men counterparts. Women business owners are relative newcomers to the venture capital markets, yet many have experienced great success. As of 2003, clients of Springboard Enterprises, a non-profit venture organization that brings together equity investors and women-led businesses, had raised over $1.7 billion in equity capital. Despite these successes, Venture One reports that in the first three quarters of 2004 only 3.8% of venture backed companies were women-led. Similarly, the Center’s research showed that in 2003 only 4% of the women owners of businesses with revenues of $1 million or more obtained or intended to seek equity investment compared with 11% of comparable men-owned firms. One factor may be the paucity of women in decision-making positions in institutional equity firms.

Women in leadership positions are much more likely than their men counterparts to consider deals with women-owned firms (86% vs. 70%) and more likely to have made an investment (67% vs. 40%). Women are experiencing higher than average success in certain industry sectors. For instance, according to Growthink Research, in the healthcare sector, women-led companies received 55% of venture funds. Women-led firms also raised 17.5% of the total dollars invested in agricultural biotechnology, 14.2% of human resource (HR) software dollars, 14.1% of imaging technologies dollars, and 11.5% of email/messaging software dollars. When considering where women business owners have been with regard to access to capital and where they are going, a panel of experts affirmed that great progress has been made and that the future is bright. The momentum must be sustained. Their recommendations were in two categories – for the financial services industry and for women business owners:

• Banks must build relationships with women entrepreneurs not just focus on selling;

• Women business owner initiatives must permeate the entire organization at all levels and in all lines of business;

• There must be opportunities for women to move into positions of influential decision-making in banking and venture capital;

• Women business owners must position their businesses for potential growth from the very beginning; • Women business owners must be better educated about the appropriate forms of financing for each stage of business growth.

• Women business owners must network with financial decision makers.

(this article was copied and pasted from www.WomensCalendar.org )

Sunday, March 04, 2007

Small Business Tax Tips




By Jennifer Openshaw
Last Update: 7:30 PM ET Feb 15, 2007



LOS ANGELES (MarketWatch) -- If you are an employee, you have little control over your tax destiny. Starting your own small business could change that a lot.



As a salaried employee you can play with 401(k) deferrals, cafeteria plans or maybe a health savings account or some other retirement plan if you qualify. Owning a rental property might also help. Other than that, you're pretty much locked in.

EARLY BIRD TAX GUIDETotal tax help

Our Tax Guide offers tips and stories to lead you through the filing season for your 2006 return, and get you ready for 2007.• 5 tips to make most of deductionsNavigating the unfathomable AMTDon't miss these tax-law changesYour Form 1099 may come lateDid you move? Take a tax breakGet Taxing Times newsletter free

But here's a secret -- and believe me, I know from experience: If you start a legitimate business, even a small one, the new tax levers you'll get can really work to your advantage.
Why? Small business and entrepreneurship are part of the American Dream, and Congress wants to help out. Make no mistake -- their real hope and desire is that some of those small businesses become big ones that hire lots of people and generate more tax revenue down the road.



Upshot: you might be surprised at what you, as business owner, can write off.
Here's how it works. With a "Schedule C" business, named for the tax form used to account for it, all legitimate costs of doing business are fair game to be written off. Now, especially if your business is home-based, the natural commingling of personal and business expenses opens new possibilities.




A few examples:



Operating expenses and supplies. Anything purchased to help in your trade counts. As a part-time business or marketing consultant, or even a real estate agent, costs of a Wall Street Journal or relevant magazine subscription can be deducted. Or, as a weekend wedding photographer, you buy a ladder for better shooting angles. That counts too -- even if you also use it to remove leaves from your gutters.



Travel. Depending on your business, travel may be deductible. Attend a conference or meet with a client -- and take the family along. Write off your individual expenses -- and since you'll need a hotel and rental car whether you're one or four, the family shares in the subsidy.
Vehicles. It's hard to write off an entire vehicle, but you can take the mileage deduction, currently 44 cents a mile, for legitimate business activities. Combine personal trips with that business purpose -- i.e. go to the post office and make other stops on the way, the whole trip counts. Ditto for that city trip to meet a client.



Home office. You need to do business somewhere, and if that somewhere is a separate room in your home you can deduct costs to outfit that room, plus a prorated portion of all home expenses. So if your office is 10% of your home and you spend $5,000 to repave the driveway, write off $500.



Other facilities. You have business records and computer backups that need to be stored somewhere. So rent a storage unit -- and if Grandma's old dining table ends up in there too, it still counts.



For those with a family and especially children old enough to perform business tasks:
Hire the kids. Your 12-year-old computer whiz could be a tax bonanza. Hire him or her to install software, back up computers or produce DVDs of your work. Pay a reasonable wage and expense it with no worries so long as the dependent's earned income stays under the standard deduction (currently $5,350). Sweeping floors or other more traditional pursuits also qualify. And don't forget Grandma and other relatives -- their deductible wages also stay in the family.
Fund an IRA. Extending the "kiddie" theme, instead of paying cash, you can fund their IRA. You get the deduction and they get off on the right foot financially.



Now, a caution: none of this is automatic. You must be prepared to justify expenses. This means good record-keeping. Special rules for vehicles, home offices and other items require familiarity. You'll have to allocate business use of some items like computers. If you use a PC to invoice once a month, and Junior plays "World of Warcraft" the rest of the time, be careful.



Having a Schedule C return makes you two to three times more likely to be audited. Enough said.
Is it really a business?
Start a business, and write off some of your life. Without earning one thin dime. Is that really possible?
Not quite. Just having receipts and records won't do it, especially if you're reporting a loss. Congress is no fool on this one -- everyone would start a business if it never had to be profitable.
So the rules, known as "hobby business" rules, stipulate that to write off business expenses, the business must earn a profit -- or at least have reasonable profit prospects. Translation: your business must be a real business.



For most businesses, the "3 in 5" rule applies. If a business turns a profit in 3 out of 5 consecutive years -- no questions asked; you're legally presumed to have a profit motive.
So if you run a loss for three straight years, you might invite a watchful eye. But you may still win the argument -- the IRS and tax courts have given leeway to businesses that by nature take longer to achieve profits. And it helps to keep a serious, professional look -- records, permits, licenses etc. An auditor needs to see it's more than a hobby.



And that it's more than a tax dodge.



What kind of business?



So what kind of business? That's another article. Small, part time home-based businesses that involve the whole family are a good place to start. Another natural path is to do something related to your current profession. According to "Weekend Entrepreneur" co-author Michelle Anton: "The best entrepreneurial businesses grow out of your special talents, skills and interests."



It's nice to make a little extra money. And deducting the expenses, if nothing else, makes that income nearly tax free.



But you may have greater ambitions. Naturally what you start today may turn into something really big someday. This magic lamp may lift you out of the "employee" world altogether.



Jennifer Openshaw, author of the upcoming book, "The Millionaire Zone," is CEO of winningadvice.com. She is also host of ABC Radio's "Winning Advice with Jennifer Openshaw" and appears frequently on such shows as the CBS Early Show and Good Morning America. E-mail her at Openshaw@winningadvice.com.