Fly!

A new high point for the Merry Bird has just been added to the website. Meet Merry
the flying bird! http://www.themerrybird.com Please see the Home Page.

This new addition to The Merry Bird site, brought me to a new thought, the importance of a logo.

How many business' are running out there that cannot capture the feeling of a customer? There may be nothing wrong with the products, or the business itself. It may be the logo that needs help.

For example, why do you think NIKE is such a successful brand? The logo is known world wide. You may not even see the logo on a sneaker. You may see it on a shirt or sport bag, but wherever you see it, you always know that the company represented is NIKE.

Another part of the NIKE logo that made it successful is the well known caption put with it... "Just do it". One powerful logo and it's caption remains today one of the most powerful tools in selling the NIKE product line. Isn't it great that I just used this logo as an example of a powerful selling tool and advertised for the company free as well? LOL

Wouldn't it be something if your company logo kicked ass this way? The question remains, how do businesses capture customers? First have a memorable logo for the company, second, have a logo caption that calls them to purchase from the company, and third have a logo that reminds them the company is there for them anytime.

Hence, the importance of a logo. Now does your company logo reach people this way? What makes it powerful? What makes it weak? How do people respond to it overall?

Have some comfort in knowing you're not alone, The Merry Bird... is flying around out there to find out what works best too! Let's Fly!

Who would you like to paint your portrait?

Who Should Paint You: Andy Warhol

You've got an interested edge that would be reflected in any portrait You don't need any fancy paint techniques to stand out from the crowd!

What Artist Should Paint Your Portrait?

Christmas in July

Christmas in July? I never liked the idea.


Somehow the rush to purchase a gift just for the sake of purchasing a gift is losing momentum in my heart. What happened to the days when the snow would fall and you'd whistle "Winter Wonderland"?
Or the month before Christmas you and the kids would get excited about Santa coming, have hot chocolate by the fire while listening to classic holiday tunes, oh don't forget hanging your stocking! Even my Jewish friends used get excited about the season of holly.

It seems long gone are the lazy days of holiday relaxation and cheer. The focus is on expensive gift giving and giving "things". Today, there are many reasons people tend to shop for gifts so early in the season, one is because everything is so expensive. With the need to get "everyone" a gift for the holiday, we put ourselves to a money, crunch test in late November. It is spending in the absurd sense, hence shopping in July. Quality items are more expensive and time is of the essence, who relaxes? Is it possible to make your children smile about what's under the tree, have the hubby like his new "toyl" (oops, tool) and mom can sit back with a happy grin knowing family, as well as friends are happy? Yes, if you shop in July! I never said I liked it, but many people have reduced themselves to this frame of thought with regards to holiday gift giving.

In a world where everything is technical, video-game or tv oriented, shopping for our children and family has become much more expensive then it ever has been in the past. The classic car or doll doesn't quite cut it, and if it does, the "incredible feeling" your child has with the car or doll only lasts for a short time. So what am I thinking? It's sad, but some "force" in society is moving people away from the sentimental, spiritual and exciting sense the holiday season, and leading us all to buy "expensive things". It's our responsibility to show the next generation, that although things and expensive gifts are quite nice to receive, holiday time is a time of reflection of spiritual sense, family, good will and happy times.

Now being in business, consumers are important to me. Everyone needs to purchase something at some point or another. The Merry Bird...pen, ink and design holiday cards (I know holiday cards are on your list too!) may be one step that is a quality way to turn the tides of society's "force" to purchase or spend frivolously, into a sentimental note that says, I love you and thought of you this holiday season. Simple holiday cards make any holiday complete. How about shopping for your holiday cards this July? www.themerrybird.com

The Merry Bird...

The Merry Bird...pen, ink and design website has been online for just under two months now and I have to say for a site that is still under construction, the hits keep coming! (and that's good news!)

To celebrate the fourth of July, I have a few things to make some noise about....


1. - The Merry Bird will "fly"in and about the website to say hello by the end of July 2006! With the help of an html master, Merry will flit about her domain!

2. - Celebrating Christmas in July is not a new idea but I'd love for you to stop by and view my holiday card collection at www.themerrybird.com. Collection to be Featured by the end of July 2006!

3. - And..... another place you can spot The Merry Bird... is at the S.O.C. site...(Send Out Cards)
I would be delighted if you chose one of my pen and ink, printed cards to make a friend or colleague smile!

With all this said and done, I look forward to sharing new ideas and working with you in the near future!

xoxo


The Merry Bird...pen, ink and design
www.themerrybird.com
or for more information:
203-220-2035