Friday, August 03, 2007

The Green Movement



An article in a recent trade magazine brought my attention to the green movement. Everyone and anyone must know recycled products and material are absolutely necessary for the well being of the planet. The stationery industry is no stranger to this concept. Dating back to the 70’s to the early 90’s, the popular trend of printing on recycled paper was well known and is a practice that is widely used for stationery production today.

But, the millennium holds “An Inconvenient Truth”. Al Gore’s documentary “An Inconvenient Truth," shows us that global warming is indeed happening to our earth. With this knowledge, the green movement is even more necessary as a worldwide endeavor. Starting with all retailers and manufacturers of products, the well being of the earth must be considered well before production.

Retailers and manufactures must be an active part of the Green Movement. If everyone incorporated these suggestions in their manufacturing processes we may save the world.

Utilize recycled paper
Larger manufacturers keep tabs on packaging sizes (i.e.: General Mills took the initiative in package reduction which resulted in 500 fewer trucks on the road and 2.2 million fewer miles driven. Sited from an article by The National Retail Federation)
All companies big and small should do their part by highlighting eco-friendly products on the shelves or on websites and in catalogs.

As for The Merry Bird, I will do my best to mix the pleasures of web world efficiency and preserving the quality of personalized invitations and postal mailed cards. Recycled paper being an inevitable part of business!




Kristine Sheehan
The Merry Bird…pen, ink and design
http://www.themerrybird.com/

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