Swimming with Logo Design

The vast sea of logo designs found on the web today can be extremely intimidating. Some Logo’s of course are better than others and some just plain Rock!

While researching this ocean of design for inspiration, I realized that comparing logo designs was like comparing sharks to whales. I went surfing the web for logos in which formal training in design could be detected. I hold the logos I found in some galleries in high regard. But, I reminded myself that many logo galleries presented online are “mapped” out to the advantage of the designer. This is a shark pool. Logos are put together for the purpose of learning and displaying expertise. Many logos found in these galleries are made up for a fictitious client, with parameters that fit the designers need and wants. A “real” client logo design would never fit a mold and is often the reason for a design challenge, therefore I see it as the Whale.

Keep swimming.

Coming up for air, I read a great article by Graham Smith, 9 Solid Logo Design Tips for Beginners. Although I’ve been a freelancer for years, his check list for logo design reminded me how to paddle my logo board and catch the next wave with confidence.

The Two Tips that I like best are:

---Be sure the Logo design is flexible and can be printed on big and small mediums. ie. Key chains or a BillBoard.

---Design the logo in Vector format. An Illustrator file makes it easy to increase or reduce the image size with ease. You won’t have to deal with pixellated images later!


Keep pace and follow your instincts. The next wave is rolling in – Catch it! It could be a Whale of a day! :)


Author: Kristine Sheehan
TheMerryBird.com
"Your Stationery in Flight"

10 Habits That Will Open Your Creative Stream of Consciousness

Being creative isn’t just an innate gift. Although some people and designers have the knack for being open to a creative stream of consciousness, others have to work at opening the flood gates of their creativeness. Believe that having a few good habits produces a good flow of ideas and allows the mind to prosper creatively.

Here are 10 Creative Habits will help you open your stream of creativity. Just apply them in your daily routine – go ahead – give it a try! You can only become more creative!

1.) Curiosity is a natural characteristic in human beings. From the time we are born our minds open and grow through being curious. So whether you are 2 or 92 years old, NEVER STOP BEING CURIOUS!
2.) Hold onto your ideas – you never know which one could be “THE IDEA” you need for life creativity or your next project, so jot ‘em down in a journal!
3.) ACCEPT CHALLENGE with enthusiasm – Every creative knows that all of life’s projects are a challenge, big or small, a challenge connects the neurons in your creative stream of consciousness!
4.) Don’t fall in love with your first idea or any! It most likely has been done before or a client may have a different view about it then you do – be open to many ideas as being the best!
5.) READ, VIEW and LEARN from others! This is a great resource for inspiration.
6.) Listen to music and allow natural energies to flow through you.
7.) Laugh often, ENJOY THE FLUBS of life as those are the gifts that propel fun, curiosity and challenge and sometimes a winning IDEA!
8.) Think about your favorite place to be, your backyard, Europe a tropical island or the local beach. Go there! Breathe and listen to your inner creative.
9.) POSITIVE THINKING
10.) Being you is the most different and creative thing that can ever happen to your creativity – think about it! There’s only one you.


Go ahead! Get creative!

Logos have Rules and Rules are made to …..

Step back a moment and think about the process of designing a logo. Designers create a logo idea from a business name or a product/service a business sells. From the inception of the logo idea, it is broken down into smaller parts. It is researched, sketched, colored, brought into technological format, glued (or should I say pasted) back together, refined and completed. The final output of the logo may be the Mercedes of all logos but the designer has gone through a series of Rules to create it properly.

For starters, the rule of scalability arises with the initial logo idea. How will the logo appear on business card vs. a Billboard? This is an important question as it will affect the “aura” of the logo. The “aura” as I like to call it must emit the same feeling whether its size is big or small. Another words it must have a consistent message.

This consistent message is the rule of Recognition. Will the logo give instant recognition of the product or business every time it is seen? Logos are designed with this purpose in mind. The logo must create a personality or “aura” to tell the viewer who and what is speaking to them. And next time it is seen, the viewer will remember what it represents.

History may have dictated some rules because of technological limitations. For example, the use of Color has a rule. Usually, no more than 2 -3 colors are used in a logo design. Printing has or had its limitations and cost factors as well. Today we can take leaps because of online viewing and advances in printing techniques. So who says only 2-3 three colors are acceptable now? I say once in a while Break this Rule but only if it works for the design.…

Be sure a logo designed in color also works in Black and White. This allows much more usage of the logo, as well as shows the same integrity the logo in color does. Explore the options of special effects. The options for logo design are really limitless. Maybe, break ALL logo rules and say there are none! Creativity has jumped out of an old box. Logos have rules but rules are made to be broken!

Kristine Sheehan
TheMerryBird.com
"Your Stationery in Flight"

The Future of Stationery

The way the economy is shuffling priorities these days is prompting consumers to step back and re-evaluate what they spend their money on and Stationery has taken a hard hit at the register. Many reports indicate that stationery purchases have gone down and photo cards from shutterfly.com, sendoutcards.com and other online “do it yourself” creators are high on the holiday card list. The downside to these cards is they aren’t seen as “quality” cards and have been referred to as flimsy and poorly printed.

Hallmark stats show that boxed cards are still selling well around the holidays but it’s not your imagination that fewer store bought holiday cards are making it to the mailboxes.
The fact is that cards are priced higher and the increased price for stamps (to be raised to .44 cents this May ’09) is killing any plans for the future of store bought stationery.

I’m not a pessimist in any sense of the word but reality is setting in that a new era for stationery is before our eyes and the internet has taken over! How will designers face this situation? Will print technology cease to exist in the next 10 years? Will the coldness of the web be the only thing the next generation experiences? And will the warmth of humanity as we understand it disappear and leave a robotic foot print on hearts? I’ll be looking up to the “Big” Stationery guys to direct me in how to go with the flow of the down turn of the stationery industry.

A Unique Artist Novel

http://www.lookatbook.com/flash/shell.html

Flying around on the web I came across this site that featured an artist book that traveled many a mile before it's completion. What was so cool about it is that a group of artists created this book in a unique manner. They never met one another and only mailed the book with their completed creative pages to the next artist on the list. Each artist had it in their possession for one week, made creative page contributions that played off the artist before them and then mailed the book to the next artist and so on until it was completed.

The compilation of pages is an amazing work of art. I love the fact that the book traveled from country to country, city to city and artist to artist. Unique styles made an amazing book and exhibition.

Yes, even an exhibition! I'd love to add art work to a book like this! Any artists want to create an artist mailing list and create another amazing artist novel?

"Fair Use"

A recent article in USA Today prompted me to research the copy right laws for "fair use" of a work of art. The USA article referenced Shepard Fairey's "Hope" poster of President Obama, which was widely circulated on posters, stickers and canvases across America.

"The image is the subject of a copyright dispute with The Associated Press. Fairey argues his use of the AP photo is protected by "fair use", which allows exceptions to copyright laws based on how much the original is used, what it is used for and how the original is affected by the new work."

The following points of section 107 was listed in the copyright law here: http://www.copyright.gov/fls/fl102.html

Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered “fair,” such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair:

1. the purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes;

2. the nature of the copyrighted work;

3. amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

4. the effect of the use upon the potential market for or value of the copyrighted work.

Keeping all of this information in mind do you think Shepard has a "fair use" case?

Twitter : What’s it worth to ya?

Well, let’s see….. twitter is fast becoming the new social forum of the year 2009. So I’d say it’s pretty darn important to jump on the bandwagon and count yourself in.

Twitter is a unique kind of communication and once you’re INTO it on a daily basis you’ll understand how amazingly fast your messages can be put out there. Not only that but you will receive blasts of information that may be useful for you.

Take it from me, I like the old style forums where you answer and receive messages in a “Word doc” like thread from others that you have waited for a reply. It is a great way to bond, swap ideas and do business. But with twitter you can achieve the same results… but faster.

For one you can use #hashtags in your tweets. #Hashtags mark any topic you want to tweet about and give others a place to tweet information or comment back about a specific topic. ie. > #design or #iphone Just try typing in your twitter search box #design and see what comes up… amazing! An entire conversation of individual tweets that you’ve been directed to by entering a #hashtag.

#Hashtags are only one way you can communicate to other tweeple. An easy and obvious way to tweet is right from your home tweet page. You have the option to “directly reply” to another tweeter by using their tweet name ie. @TheMerryBird (that’s me!)

Gaining more followers is the goal on Twitter. I’m finding the top tweeters that have thousands of followers often RT. RT is short for Retweet. When you RT you are basically reading information from another tweeter and think it’s important enough to share with other tweeters, so for example if you like this very article link -- RT @themerrybird Twitter: what’s it worth to ya? -- you RT it so another fabulous twit can have the information. RT basically moves the first twit with the idea around but also lends to exposure of your own Twitter page where tweeple will most likely want to stop in and read your bio. (don’t forget to fill in your twitter bio!) Try following top tweeters and see what they are up to. The number one tweeter is @BarackObama – over 150,000 followers.

There are many facets to twitter but some handy dandy tools like mycleenr.com can take an overview of your followers and tell you how often they tweet and the last time they tweeted. If you see a follower in your list that hasn’t tweeted in months then…delete them as they are only dead wood, of no use, incognito, Finished!



Another useful place I’ve found on twitter is their very own HELP button! Once opened you can see a list of useful places to visit that will inform you about the ups and downs of twitter. For one, status.twitter.com is a worthy stop as it informs you to what is happening with twitter on a technical level. The issues that may arise in front of you may really happening everywhere so don’t think your PC/mac is the only one with a whale of a day. For example, the latest crush on twitter was the follower counters weren’t registering new follower numbers or losing thousands of them all together. Devasting to the twitterer that built thousands of followers… hey it’ll come back!

Twitter can be used in a multitude of ways you only need to open a twitter account and explore – I’ve just brushed the surface… go follow me and tweet me a message. Let me know what you find! @themerrybird